Branson is a popular Midwest tourist destination that attracts over 9 million visitors annually:

Branson is strategically located in the central United States:

  • Within 1-day drive of 30% of U.S. Population
  • ~90% of visitors drive to Branson
  • expanded air service to Branson Airport expected to expand. Non-stop service to Branson Airport from Denver, Houston, Austin, Chicago, and New Orleans start Spring 2017.

Top draw cities:

  1. Springfield, Mo
  2. Kansas City, Mo
  3. St. Louis, Mo
  4. Little Rock, Ar
  5. Tulsa, Ok
  6. Oklahoma City, Ok
  7. Dallas-Fort Worth, Tx
  8. Northwest (Fort Smith), Ar
  9. Chicago, Il

Visitor Demographics:

  • Average age: 51.1 (predominantly families in Spring/Summer and adults/retirees in Fall/Holiday season). CVB now targeting 40-45 y/o parents for family trips
  • Average HH Income: $81.5k
  • Average Stay: 4.2 nights

Local Permanent Resident Demographics:

  • Over 80,000 population in two county market
  • Average growth rate of 2% per year
  • Taney County cost of living is 13.8% lower than the national average